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27 Jan 2014

CITROËN C4 CACTUS: NEW WORLD, NEW

The world is changing and so are consumer expectations, shifting at growing speed. And cars? CITROËN has an answer to the questions of the day, a real alternative to the compact hatchback: the CITROËN C4 CACTUS. In the fiercely competitive C segment with its apparently immutable design cues, the CITROËN C4 CACTUS stands apart with a unique design that is both functional and attractive. An original vehicle that meets a specific challenge: to bring customers more of what really matters. The CITROËN C4 CACTUS heralds a new order in automotive design: more design more comfort more useful technology …with optimised cost of ownership!

To solve the equation, CITROËN has adopted an original approach:

Place greater emphasis on what really matters to customers. Adopt technological innovations reflecting decisive choices in design, comfort, convenience and running costs:

> Airbump, an innovation by CITROËN. Useful, attractive and customisable, this graphic feature enhances vehicle design while protecting the bodywork.

> A fully digital, intuitive interface and airy, connected driving position with controls grouped around a 7-inch touch screen, fitted as standard.

> Wide sofa-style seats at the front.

> Front passenger airbag transferred to the roof (Airbag In Roof technology), a world exclusive that creates more room and storage space for the front passenger.

> A panoramic glazed roof with advanced heat protection to let the light in while protecting passengers from the heat.

Cut running costs by doing away with the superfluous. By combining an optimised platform with efficient latest-generation engines, CITROËN has been able to reduce the weight of its new vehicle by 200 kg compared with a CITROËN C4. Result: driveability and low fuel consumption (just 82g of CO2/km or 3.1l/100 km for the diesel version and less than 100g of CO2/km for the petrol version).

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