Laraki Automobiles S.A.

Laraki Automobiles plans to

manufacture and sell a range of very
Laraki Fulgura
exclusive high performance cars
which provide a combination of
performance, style, practicality and
exclusivity which is not available in
the market today. The concept has
been shown at major motor shows,
where it has been enthusiastically
received, and the product
specification has been refined as a
result of this market study. Laraki
group has invested €10m to date, to employ the most expert engineering teams in the world for this type of
project, and the design of the first model, the Laraki Fulgura, is almost complete. Suppliers for all major
vehicle systems have been engaged, and the project is poised for commitment to building prototypes.

Laraki Automobiles has been established to:-

• Become a fully fledged exclusive car manufacturer.
• Develop the Laraki Automobiles brand.
• Develop and manufacture the first Arabic supercar.
• Establish Emirates Automotives Park to manufacture Laraki automobiles at a site which adjoins the
Dubai Autodrome.
• Become a sustainable, profitable business with increasing brand value.
The first major targets are:-
• Launch the Laraki Fulgura our first car in 2008.
• Launch the Laraki Borak in 2011. The Borak is aimed at a different market, with a lower sales price,
different styling and 2 + 2 seating layout.

Laraki - exclusive
The concept of Laraki Automobiles as a new supercar range evolved from Abdessalam Laraki’s enthusiasm
to create a road car that is both stylish and is of the highest quality and performance. As a specialist in
transportation design, and experienced in the exclusive business of designing superyachts in the Laraki
Design Studio, Abdessalam has brings an exciting and fresh approach to automotive design.
From his understanding of the lifestyle and expectations of some of the wealthiest people in the world, and
knowledge concerning the special requirements of clients in very exclusive market segments, Abdessalam
Laraki studied the automotive industry to examine the opportunity for a new quality of ‘supercar’, and to
identify what values would convince prospective buyers of such a car to purchase.
The number and spending power of High Net Worth Individuals worldwide is continually increasing, and
exclusive cars are one of their most significant possessions. These are knowledgeable and discerning buyers.
Their houses, the clothes and jewellery they wear, the hotels they frequent, their yachts and private
aeroplanes, all combine elegance, performance and exclusivity, without discomfort or compromise, at a level
unknown in ordinary products.
This study identified that of the cars available today, the choice is limited to either big saloon cars (Rolls
Royce, Maybach, Bentley) or, in the very high performance sector, which appeals to the most knowledgeable
and enthusiastic customers, cars which are impractical for regular use and are unrewarding in driving
situations which are less than ideal, for example, in cities with heavy traffic, or for driving long distances
(Ferrari, Porsche, Pagani, Koenigsegg). None seems to create a character of brand associated with the
richness and style which these car buyers enjoy in all other areas of their lives.
The fact that this growth market is served with only limited choices, means that there is a place for a new
type of vehicle. Laraki has identified the potential for a new brand, and a new supercar, aimed specifically at
these exclusive buyers, which will combine very high performance with elegant practicality in a refined and
distinctive style.
The highest standards of performance, reliability together with an impressive overall experience are
obligatory to compete in this market. Laraki cars will provide very high performance through powerful
engines and light weight construction, with an uncompromised high style which provides practical comfort
and facilities for the driver and passenger. Quality and reliability will be based on components and systems
designed by major world class suppliers. Above all, Laraki cars will be exclusive. In this field Laraki will
be differentiated by targeting the lifestyle associated with the customers, while bringing class-matching
characteristics of handling, comfort and reliability with very high performance. With these principal
attributes, Laraki cars will complement and enhance the lifestyle characteristics of the potential buyers.
Laraki Automobiles plans to be a fully fledged car manufacturer to fulfil this market for a new supercar
brand. Laraki cars are aimed at exclusive purchasers, designed to meet their particular needs, and priced
accordingly. These price levels will ensure exclusivity, and provide the basis for a highly profitable
business.

Strategy and vision

The Laraki brand is epitomised by Dubai, where the car will be assembled. Dubai stands out as by far the
fastest growing and one of the most progressive and glamorous cities in the world today with a reputation for
high profile international projects. Laraki Automobiles will be based in the Dubai free trade zone, positioned
in the geographical centre of the world supercar markets. Dubai portrays the Laraki brand image by
spectacular growth, style,
universal high quality and as a
technology centre for the Arab
world.
The Laraki vision sets out the
production facility as its showcase
and integrates this with a factory
showroom. The assembly process
will be a reflection of the Laraki
brand, innovative and different
but with the quality and care
expected of exclusive products.
The assembly facility and
showroom will be adjacent to the
Dubai motor race track, with its Impression of the Laraki facility at Dubai Autodrome
own entry to allow customers
unique access for test drives and demonstrations.
The showroom and assembly facility will be separated by a glass wall, allowing customers to appreciate the
care taken in assembling their car.

Supercars for exclusive people

“We believe that with our development strategy we are able to make Laraki Automobiles S.A. a profitable
business in a demanding market.
We believe that with an attractive design, user-friendly comfortable super cars having high technology
features which enhance practicality, and excellent manufacturing process, we can transfer our passion to
our customers and take a competitive position in the market.” Abdessalam Laraki
Laraki Group
The Laraki Group, owned by the Laraki family, has become a major player in the Moroccan economy,
operating from headquarters in Casablanca. The Laraki Group is firmly established in the automotive and
fishing industries.
Laraki Group have invested some €10m in the project so far, which has established market research, product
design, and the engagement of major partners, ready for commitment to the prototype programme and
setting-up the manufacturing facility.
The project requires further investment of €29m to complete the development phase to start of production,
which is planned for 2008, and €5.9m for the land and facilities in Dubai, a total of €35.1m.

2005 2006 2007 2008

Engineering

Prototypes

Testing

Completed SOP

Set up factory in Dubai

€ 10 M already invested 35 M € to be invested

Laraki brand
Attributes of the Laraki Automobiles brand may be illustrated by the following:-
• exclusive, having values not recognised by all
• subtleties and depth, not extremes
• exotic but refined
• fast but not frantic
• determined, but not impolite
• stylish not aggressive
• design led, intelligent, reasoned
• luxury you expect but not soft
• 'the velvet glove on an iron fist'
• performance without the sharp edged character of les refined competitors
• elegant, serious performance
The Laraki Brand is already associated with the most progressive designs of super-yachts, and will become
associated with other exclusive brands in noncompeting industries.
Potential partners which are complementary in an ideal way in their sector and context of life style will come
from industries such as:
• Hotels
• Fashion
• Yachts
 LARAKI FULGURA
Outline specification

WEIGHT AND DIMENSIONS ENGINE AND TRANSMISSION PERFORMANCE

Dry weight 1250 kg Max output 730 hp Max speed 350km/h

Length 4440 mm Max torque 1100 Nm Acceleration 0-100km/h 3.4s
Width 2065 mm Capacity 6000 cc Weight to power ratio 1.7kg/hp
Height 1200 mm Cylinders 12 (turbocharged)
Wheel base 2700 mm Gearbox 7 Speed (+reverse)
Fuel capacity 90 l

Technical development
A prototype Fulgura supercar was first announced to the public at the 2003 Geneva and Abu Dhabi motor
shows. The model went through several different design phases as the concept was tested and developed.
2004 was a year of recognition for the redefined Fulgura. It was highlighted at the 2004 Paris motor show
where it received an extremely positive response. Laraki also exhibited at the Geneva motor show alongside
world renowned luxury car companies, and received substantial interest from local regional and international
media.
In 2005 highly reputed key partners contracted with the Laraki Group to move the project forward from an
initial design concept to a project that is planned to result in the world’s most exclusive car.
The Fulgura is now in the final stages of development. The Laraki Group has created Emirates Automotives
and is now ready to locate in the UAE. After much research, Laraki has selected Dubai as the ideal location
for Emirates Automotive Park and Laraki Automobiles.
Management
The management team of Laraki Automobiles is a highly skilled, intelligent group of individuals with key
expertise and a passion for the work they do.
The management team members are innovative, creative individuals that work in a fast-paced environment.
The core management team of Laraki Automotive incorporates highly specialised and technical individuals:-
Abdessalam Laraki designer
Abdessalam Laraki is responsible for the concept of the Laraki brand and the
design of Laraki automobiles. He studied at Art Centre Europe, Vevey, the Layer
College of Issy-les-Moulineaux, and automotive design under Franco Sbarro in
Switzerland and has established a dramatic reputation in the field of yacht design.
Previous projects include commissions to design super yachts for Espen Oino
(Antibes) and others, and car interiors for automotive suppliers.

Abdelsslam Laraki designs mega yachts

Technical director
Dr Peter Tutzer: Dr Tutzer has a PhD in mechanical engineering from the Institute
Industriale Gallileo Galilei and is a specialist in high performance car development.
Before joining the Laraki Group as a technical director, Dr Tutzer was technical director
for Bugatti automobiles. He is the ‘father’ of the Bugatti Veyron car and brings full
knowledge of all the technical issues which were successfully achieved in the design,
development and proving of the car. Prior to this he was technical director for Porsche and
spent two years as a technical director for BMS-Scuderia Italia Formula 1 and Super
Touring Car teams. Dr Tutzer also worked on the development of other cars in this select category,
including the Pagani Zonda.

Overall package and ergonomics

ARP Associates
The ARP Associates team are specialists in the premier niche vehicle industry, with experience of delivering
vehicle programmes from concept to production, and beyond, for the world’s major car makers, including
Aston Martin, Ford, General Motors and Lotus.
The team has particular expertise and contacts from many years experience in the specialist car industry, and
understands the business case drivers, investment decisions and key subject areas surrounding the
technologies necessary to succeed in low volume, niche vehicle manufacturing.
With many decades of executive and senior management experience across the entire automotive value
chain, covering projects from major vehicle strategic planning through to supplier development, ARP brings
immense industry experience, knowledge and contacts to any automotive or high technology business issue.
Established for over 15 years, ARP are independent business advisors and specialists in achieving increased
company value through combinations of hands-on development, growth, and planned exit route. ARP works
with organisations of all sizes; top-flight global corporations, major national businesses, and entrepreneurial
start-ups, and has particular expertise in strategic and operational development within many industries.
ARP Chairman Terry Playle has been chairman of many public quoted companies, and worked with Lotus
Cars from 1997 – 2002. He became Chairman of Lotus Cars in 2000.